The Broward Sheriff’s Office continues to take part in the “Alert Today, Alive Tomorrow” campaign, which is the Florida Department of Transportation’s high-visibility enforcement initiative designed to protect pedestrians and cyclists on county roadways. This is the 11th year BSO has participated in the program.

BSO has been awarded $68,837.05 through a contract with the University of North Florida’s Institute of Police Technology and Management to educate individuals and enforce safe pedestrian, bicyclist and motorist behaviors throughout Broward County. The goal of the effort is to reduce traffic crashes and fatalities involving pedestrians and bicyclists through traffic education, warnings and enforcement operations.

The enforcement campaign, which focuses on increasing awareness and compliance with traffic laws, runs through May 9, 2025. Throughout the initiative, deputies in BSO jurisdictions will conduct on-street education by talking to motorists, bicyclists and pedestrians who use county roads. Deputies will enforce Florida State Statutes by issuing warnings and citations when appropriate.

Research shows that pedestrian and bicycle crashes are more likely to result in fatal or serious injuries than other types of crashes. BSO reminds the community to follow these safety tips:

• Pedestrians should always walk on the sidewalk. If no sidewalk is available, walk facing traffic.

• Bicyclists should ride in a designated bike lane if one is available. Cyclists should ride with the flow of traffic.

• Pedestrians and bicyclists should avoid wearing headphones or talking on their cellphones.

• Motorists should avoid distractions while driving and always watch for pedestrians.

• Pedestrians and bicyclists should only cross streets at marked crosswalks or intersections, when possible, and always obey all traffic signals.

• Pedestrians and bicyclists should make sure they are visible to drivers when walking or riding at night.

• On the road there should be a minimum of 3 feet between bicyclists and vehicles.