Deerfield-News. com-Deerfield Beach, FL-Twice in my life, I bought a new Rolex from the authorized Rolex dealer (AD). Once at Mayor’s Jewelers and once at Altier Jewelers in Boca Raton, when they were authorized Rolex dealers. I walked in, paid the money, and walked out with a brand spanking new Rolex.
ARTIFICIAL SCARCITY AND A GAME……
Fast forward about 35 years, and Rolex dealers can not and most will not, if they value their exclusive relationship with Rolex, sell you a Rolex the same day you go to their store. Since COVID-19, Rolex does not permit its authorized dealers to sell you a watch the moment you decide to buy it and leave the jewelry store with it on your wrist. Sounds crazy, right? You literally can have hundreds of thousands in cash or on a credit card, and you are not leaving with that watch on your wrist.
Only pre-owned certified by Rolex watches in the display counter at an authorized Rolex dealer can be purchased the same day. This also is a new feature Rolex offers to their customers and dealers. Selling Rolex certified Pre-owned(used) refurbished as if they were new Rolex time pieces.
THIS HAS CREATED A SECONDARY OR GRAY MARKET FOR USED ROLEX’S BY NON-AUTHORIZED ROLEX DEALERS, SECOND TO NONE.
ROLEX CLAIMS TO HAVE A REGISTRY OR A LIST YOU MUST BE ON BEFORE THEY WILL SELL YOU A NEW ROLEX.
Just go on eBay and you will see the hundreds of sellers offering used Rolex Watches.
BELOW ARE SOME “YouTube” VIDEOS ON THIS SUBJECT
