Broward Sheriff’s Office traffic homicide detectives responded to 600 East Commercial Boulevard in Oakland Park after a 2012 Chevy Traverse crashed into a concrete utility pole just after 8:30 a.m. on Sunday.

Ricardo Freitas Da Silva, 35, was driving the vehicle on East Commercial Boulevard when he veered off of the roadway and struck a pole. After hitting the pole, the vehicle rotated counter-clockwise, striking a tree and a sign in the swale of Tire Kingdom. His vehicle continued through the swale, coming to a rest in the parking lot of Tire Kingdom. Da Silva was ejected from the vehicle during the initial impact.

BSO deputies from Oakland Park and Oakland Park Fire Rescue responded to the crash site. Da Silva was pronounced dead at the scene.

Detectives’ preliminary investigation indicates excessive speed was a contributing factor to the crash.